Project 4
Festival Promotion
Print and digital advertising + Website
The project's aim was to craft promotional posters
and advertisements for a local festival, with a focus on the Festival du Voyageur, known
as the largest winter festival in Western Canada. The design prominently features the
festival's iconic sash, alongside imagery evoking the winter season, such as a polar
bear and snowflakes. The overall aesthetic adopts a wintry, fun theme to capture the
essence of the event.
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