Project 3
Earth Day Campaign
Campaign creation
The objective of this project was to create a
campaign to go along with the
brand. Featuring a Guerrilla
or an Ambient advertisement
and expressions to support it. The main advertisements for this
campaign will be a series of installations
of living plant murals. They will be
placed in major cities throughout Canada
on boring/blank walls within the
cities. Instead of using big signage or
large set ups for the ad, this approach
uses plants, and completely biodegradeable
materials that can be easily cleaned
up after and have no negative impact on
the surrounding environment.
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