Project 3

Earth Day Campaign

Campaign creation

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The objective of this project was to create a campaign to go along with the brand. Featuring a Guerrilla or an Ambient advertisement and expressions to support it. The main advertisements for this campaign will be a series of installations of living plant murals. They will be placed in major cities throughout Canada on boring/blank walls within the cities. Instead of using big signage or large set ups for the ad, this approach uses plants, and completely biodegradeable materials that can be easily cleaned up after and have no negative impact on the surrounding environment.

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