Project 2
Earth Day Rebrand
Branding and Campaign
This project aimed to restore the popularity of
Earth Day Canada and spread awareness about the impact individuals have on the planet.
The focus was on highlighting the concept of leaving a mark on Earth, symbolized by the
organization's logo depicting half of a fingerprint but also the shape of earth The
campaign sought to reignite interest in Earth Day Canada, emphasizing the significance
of individual actions in shaping the planet's future.
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