Project 2

Earth Day Rebrand

Branding and Campaign

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This project aimed to restore the popularity of Earth Day Canada and spread awareness about the impact individuals have on the planet. The focus was on highlighting the concept of leaving a mark on Earth, symbolized by the organization's logo depicting half of a fingerprint but also the shape of earth The campaign sought to reignite interest in Earth Day Canada, emphasizing the significance of individual actions in shaping the planet's future.

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